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Here are 10 Mind Altering Words That Make People Buy

1. Use the word “fast” in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.

2. Use the word “guaranteed” in your ad. People want to be assured they are not risking their hard earned money buying your product.

3. Use the word “limited” in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable.

4. Use the word “easy/simple” in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc.

5. Use the word “testimonial” in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof.

6. Use the word “discount/sale ” in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get one free offers, etc.

7. Use the word “free” in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc.

8. Use the word “you/your” in your ad. People want to know that you are talking them. This’ll make them feel important and attract them to read the whole ad.

9. Use the word “important” in your ad. People do not want to miss important information that could effect their life. People will stop and take notice.

10. Use the word “new” in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc.

Dop you want to purchase a new home? Shopping for a home is exciting, exhausting and a little bit scary. In the end, your aim is to end up with a home you love at a price you can afford. Sounds simple enough, right? Unfortunately, many people make mistakes the prevent them from achieving this simple dream.

Here are the top 10 things you should avoid:
1. Not Knowing What You Can Afford
As we’ve all learned from the current mortgage mess, what the bank says you can afford and what you know you can afford or are comfortable with paying are not necessarily the same. If you don’t already have a budget, make a list of all your monthly expenses (excluding rent), including vehicle costs, student loan payments, credit card payments, groceries, health insurance, retirement savings and so on. Don’t forget major expenses that only occur once a year, like any insurance premiums you pay annually or annual vacations. Subtract this total from your take-home pay and you’ll know how much you can spend on your new home each month.

If you end up looking at homes that are outside your price range, you’ll end up lusting after something you can’t afford, which can put you in the dangerous position of trying to stretch beyond your means financially or cause you to feel unsatisfied with what you actually can afford. You may even learn that you can’t afford the type or size of home that you desire and that you need to work on reducing your monthly expenses and/or increasing your income before you even start looking.

2. Skipping Mortgage Qualification
What you think you can afford and what the bank is willing to lend you may not match up, especially if you have poor credit or unstable income, so make sure to get pre-approved for a loan before placing an offer on a home. If you don’t, you’ll be wasting the seller’s time, the seller’s agent’s time, and your agent’s time if you sign a contract and then discover later that the bank won’t lend you what you need, or that it’s only willing to give you a mortgage that you find unacceptable.

Be aware that even if you have been pre-approved for a mortgage, your loan can fall through at the last minute if you do something to alter your credit score, like finance a car purchase. If you cause the deal to fall through, you may have to forfeit the several thousand dollars that you put up when you went under contract.

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